Data, big data and other trendy words... The truth is in today's world Digital Marketing relies heavily on data to identify what works best, what doesn't and why.
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Google Analytics is a free tool used by an estimated 30-50MM websites or according to other estimates by over 52% of all websites.
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Why is it SO popular?
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It's free
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It's easy to use
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It is extremely useful
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Questions it can help you answer:
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Where do my customers find me?
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Google, Bing, Facebook, Instagram_, come directly to your website etc.
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Geo location - what region am I attracting the most users from?
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Do visitors make a purchase right away or return to your website multiple times to make a purchase
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What are they interested in on your website?
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Does your SEO work?
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Do your Sales come from Ads or Organic traffic?
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How to make your SEO or advertising more effective?
So don't hesitate, get your Google Analytics setup today & learn more about your online visitors!