Description:
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When doing Organic Social Media it's easy to get into the weeds and lose sight of the bigger picture.
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After performing the audit will answer a question of what works, what doesn't and how to best change your approach to maximize results.
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First, together we will determine the goals that you have for every Social Media account and will make sure they are tracked properly.
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We will then collect all the necessary data on the performance of your Social Media accounts to determine who interacts with what and why.
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Based on this data and additional information from specialized tools we will deliver a detailed step-by-step plan of how to maximize your Organic Social Media results.
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There is a lot of work, let's get started!
Outline:
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Add to Cart & Checkout or contact us directly
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Answer a couple of onboarding questions
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An Account Manager will be in touch shortly
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We will review your Organic Social Media performance
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Analysis Includes:
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Goals & Tracking - outline your goals & make sure your tracking works as intended​.
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Gather the Data - gather granular-level data on your Posts, Audience and performance.
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Analysis - this is where we determine what works, what doesn't and how to make it work​.
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​Recommendations - here we deliver recommendations based on effort/impact as well as strategy and tactics changes​​.
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We present actionable insights, grouped into:
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Quick Fixes - items ​that are easy to fix to start seeing results
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Strategic Changes - suggest changes to your approach
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Main areas of Focus - where to concentrate your efforts to maximize results
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Bottom Line: We will collect and analyze all the necessary data to make a recommendation on maximizing performance for your Organic Social Media pages.
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Delivery Time: 2 weeks
Full Service Outline
1. Goals & Tracking
Outline your goals & check if they are tracked properly
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Goals - together we will identify what main objectives you are trying to achieve on different Social Media networks
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Translate Into Metrics - how these objectives translate into metrics
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Tracking - check if you are tracking these metrics properly
2. Gather the Data
On every Social Media account you use for business
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Potential​ Impact - how many followers you have on each Social network
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Impact - how many unique users do your posts reach?
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Engagement - How many Clicks, Likes, Shares, etc. your posts generate?
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Content Types - what content types perform the best, e.g. Images, Videos, GIFs, etc.
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Content Topics - are there content topics that perform better than others?
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Audience & Demographics - are you reaching the right people? Who interacts with your brand?
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Website - in case you have Google Analytics, we will use it's data in analysis
3. Analysis
This is where we determine what works, what doesn't and how to make it work.
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Identify what Social Media sites work best for you​
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Analyze what works best on these sites:
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What to post​?
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When to post?
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Are you using all the features available to you?
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Formulate initial recommendations
4. Recommendations
What to fix, priorities and approach changes
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Full summary of the Analysis stage findings
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Quick Fixes - items ​that are easy to fix to start seeing results
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Strategic Changes - suggest changes to your approach
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Main areas of Focus - where to concentrate your efforts to maximize results