Organic

Social Media Audit

(One Channel)

Pricing: $700

Description:

When doing Organic Social Media it's easy to get into the weeds and lose sight of the bigger picture.

After performing the audit will answer a question of what works, what doesn't and how to best change your approach to maximize results.

First, together we will determine the goals that you have for every Social Media account and will make sure they are tracked properly.

We will then collect all the necessary data on the performance of your Social Media accounts to determine who interacts with what and why.

Based on this data and additional information from specialized tools we will deliver a detailed step-by-step plan of how to maximize your Organic Social Media results.

There is a lot of work, let's get started!

Outline:

Add to Cart & Checkout or contact us directly
Answer a couple of onboarding questions
An Account Manager will be in touch shortly
We will review your Organic Social Media performance

Analysis Includes:
- Goals & Tracking - outline your goals & make sure your tracking works as intended.
- Gather the Data - gather granular-level data on your Posts, Audience and performance.
- Analysis - this is where we determine what works, what doesn't and how to make it work.
- Recommendations - here we deliver recommendations based on effort/impact as well as strategy and tactics changes.

We present actionable insights, grouped into:
- Quick Fixes - items that are easy to fix to start seeing results
- Strategic Changes - suggest changes to your approach
- Main areas of Focus - where to concentrate your efforts to maximize results

See full outline

Bottom Line: We will collect and analyze all the necessary data to make a recommendation on maximizing performance for your Organic Social Media pages.

Delivery Time: 2 weeks

Full Service Outline

1. Goals & Tracking

Outline your goals & check if they are tracked properly

Goals - together we will identify what main objectives you are trying to achieve on different Social Media networks
Translate Into Metrics - how these objectives translate into metrics
Tracking - check if you are tracking these metrics properly

Social Media Audit - Goals and Tracking.

Organic Social Media Audit - Gather Data

2. Gather the Data

On every Social Media account you use for business

Potential Impact - how many followers you have on each Social network
Impact - how many unique users do your posts reach?
Engagement - How many Clicks, Likes, Shares, etc. your posts generate?
Content Types - what content types perform the best, e.g. Images, Videos, GIFs, etc.
Content Topics - are there content topics that perform better than others?
Audience & Demographics - are you reaching the right people? Who interacts with your brand?
Website - in case you have Google Analytics, we will use it's data in analysis

3. Analysis

This is where we determine what works, what doesn't and how to make it work.

Identify what Social Media sites work best for you
Analyze what works best on these sites:
What to post?
When to post?
Are you using all the features available to you?
Formulate initial recommendations