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Organic

Social Media Audit

(One Channel)

Pricing: $700

Organic Social Media Audit - Header.png

Description:

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When doing Organic Social Media it's easy to get into the weeds and lose sight of the bigger picture.

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After performing the audit will answer a question of what works, what doesn't and how to best change your approach to maximize results.

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First, together we will determine the goals that you have for every Social Media account and will make sure they are tracked properly.

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We will then collect all the necessary data on the performance of your Social Media accounts to determine who interacts with what and why.

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Based on this data and additional information from specialized tools we will deliver a detailed step-by-step plan of how to maximize your Organic Social Media results.

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There is a lot of work, let's get started!

Outline:

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  • Add to Cart & Checkout or contact us directly

  • Answer a couple of onboarding questions

  • An Account Manager will be in touch shortly

  • We will review your Organic Social Media performance

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  • Analysis Includes:

    • Goals & Tracking - outline your goals & make sure your tracking works as intended​.

    • Gather the Data - gather granular-level data on your Posts, Audience and performance.

    • Analysis - this is where we determine what works, what doesn't and how to make it work​.

    • ​Recommendations - here we deliver recommendations based on effort/impact as well as strategy and tactics changes​​.

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  • We present actionable insights, grouped into:

    • Quick Fixes - items ​that are easy to fix to start seeing results

    • Strategic Changes - suggest changes to your approach

    • Main areas of Focus - where to concentrate your efforts to maximize results

 

See full outline

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Bottom Line: We will collect and analyze all the necessary data to make a recommendation on maximizing performance for your Organic Social Media pages.

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Delivery Time: 2 weeks

Full Service Outline

1. Goals & Tracking

Outline your goals & check if they are tracked properly

  • Goals - together we will identify what main objectives you are trying to achieve on different Social Media networks

  • Translate Into Metrics - how these objectives translate into metrics

  • Tracking - check if you are tracking these metrics properly

Social Media Audit - Goals and Tracking.
Organic Social Media Audit - Gather Data

2. Gather the Data

On every Social Media account you use for business

  • Potential​ Impact - how many followers you have on each Social network

  • Impact - how many unique users do your posts reach?

  • Engagement - How many Clicks, Likes, Shares, etc. your posts generate?

  • Content Types - what content types perform the best, e.g. Images, Videos, GIFs, etc.

  • Content Topics - are there content topics that perform better than others?

  • Audience & Demographics - are you reaching the right people? Who interacts with your brand?

  • Website - in case you have Google Analytics, we will use it's data in analysis 

3. Analysis

This is where we determine what works, what doesn't and how to make it work.

  • Identify what Social Media sites work best for you​

  • Analyze what works best on these sites:

  • What to post​?

  • When to post?

  • Are you using all the features available to you?

  • Formulate initial recommendations

Organic Social Media Audit - Analysis.pn
Organic Social Media Audit - Results.png

4. Recommendations

What to fix, priorities and approach changes

  • Full summary of the Analysis stage findings

  • Quick Fixes - items ​that are easy to fix to start seeing results

  • Strategic Changes - suggest changes to your approach

  • Main areas of Focus - where to concentrate your efforts to maximize results

There is a lot of work!

Let's get started!

Organic Social Audit - Service Outline
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